OTTAWA, Ontario, Nov. 28, 2019 -- Calian Group Ltd. (TSX.CGY) has selected Soshal as its agency partner to conduct brand strategy implementation and support the company’s digital marketing transformation.
In the wake of announcing record annual revenue and its 72nd consecutive profitable quarter, Calian will work with Ottawa-based user experience agency Soshal to help ensure that Calian’s brand better reflects the company’s growth, innovation and market position.
The agency will lead a review and integration of the company’s brand strategy and begin developing a new corporate website, set to launch in 2020.
“We have a significant amount of experience working with globally focused B2B services companies so when the opportunity presented itself to help with Calian’s brand strategy and build a new digital infrastructure we jumped at the chance!” explains Soshal Co-Founder & Managing Partner, Dave Hale.
Soshal, which was founded in 2010 as a social media consulting firm, has undergone a significant transformation of its own over the last nine years. Now one of Canada’s top user experience agencies, the company focuses on designing brands, digital products, and services for a roster of clients that includes Colliers International, Desjardins, Johnson Insurance, Kobo, SurveyMonkey, REALTOR.ca, TD, and Xplornet.
Calian will also be joining a growing list of local clients Soshal has worked with, which includes; Algonquin College, Carleton University, CHEO, Intouch Insights, Micrometrics, the NCC, OSEG, the Ottawa Senators, Recollective, Royal Ottawa, Saunders Farm, Solink, University of Ottawa, and Versature. Soshal is also responsible for the strategy, design, and development of Gabriel Pizza’s new online ordering system.
“This is an exciting and important development as part of Calian’s growth journey,” stated Kevin Ford, President and CEO, Calian. “As Calian evolves with new products, solutions and customer segments, we must ensure that our brand and digital marketing capabilities reflect our ongoing evolution and current position in the marketplace.”